The legal entitie Trafic Tours de México S. A. de C. V., commercially identified as TRAFIC TOURS, with an
address at AvenidaAcancehlote 3 manzana 2 local 203 Supermanzana 11, Municipio de Benito Juárez,
Cancún, Quintana Roo, México, CP 77504, Internet website www.trafictours.com, are responsible for the use
and protection of your personal information and therefore, hereby informs the following:
For what purposes will we use your personal information?
The personal information that we obtain from you shall be used for the following purposes required to provide
the services requested: ADMINISTRATION, OPERATION AND RESERVATION OF THE SERVICES
CONTRACTED WITH US THAT MAY REFER TO: COMMERCIALIZATION OF SPA SERVICES, FOOD AND
BEVERAGES, TOURS, GROUND TRANSPORTATION ARRANGEMENTS, AIR TRANSPORTATION
ARRANGEMENTS, ORGANIZATION OF WEDDINGS, CONFERENCES OR CONVENTIONS AND OTHER
AMENITIES OR COMPLEMENTARY TOURIST SERVICES.
Additionally, we will use your personal information for the following secondary purposes that are not necessary
to provide the services required, but that allow us and facilitate a better service:
Marketing and advertisement.
Commercial prospection.
Identification of your vacation preferences
In case that you do not wish your personal information is used for the secondary purposes, we ask that you let
us know by sending an e-mail message to the address
Your denial of authorization for use of your personal information for these purposes shall not be a reason for
denial of services and products requested or hired with us.
What personal information will be used for these purposes?
In order to carry out the purposes described in this privacy disclaimer, we shall use the following personal
information:
Name
Marital status
Federal Taxpayer’sRegistration (RFC)
Unique Code for Registration of Population (CURP)
Nationality
Address
Home Phone
Cellular Phone
Handwritten signature
Age
ID information
Contact information
CreditCard Information
With whom shall we share your personal information and for what
purposes?
We hereby inform you that your personal information is shared within and outside of the country with the
following third parties, companies, organizations or authorities different from us in all cases that the transfer:
(i) is required by Law or a Treaty in which Mexico is a part of;
(ii) is necessary for preventive purposes or medical diagnose, the provision of healthcare assistance, the
medical treatment or the procurement of health services;
(iii) when transferred to controlling corporations, subsidiaries or affiliates under the control of Trafictours, a
holding corporation or any other corporation of the same group of the responsible party that operates under the
same processes and internal policies, as well as its associates;
(iv) is necessary in virtue of an agreement executed or to be executed in the best interest of the principal, by
Trafictours and a third party;
(v) necessary or legitimately required for the preservation of public interest, or for law enforcement or
administration of justice;
(vi) required for the recognition, exercise or defense of a right in a judicial process, and
(vii) required for the maintenance or the fulfillment of a binding agreement between Trafictours and the
Principal.
How may you access, rectify or cancel your personal information or oppose to its use?
You have the right to know what personal information we have obtained from you, the purpose for its use and
the conditions of use that you are provided with (Access). Also, it is your right to request the correction of your
personal information in the case that it is out of date, inexact or incomplete (Rectification); request its
elimination from our records, or databases when it is considered that it is not being used adequately
(Cancellation); as well as to oppose the use given to your personal information for specific purposes
(Opposition). These rights are known with the acronym ARCO.
For the exercise of any of the ARCO rights, you must present the corresponding request through the following
means:
BY EMAIL TO THE ADDRESS PRIVACIDAD@TRAFICTOURS.COM
With reference to the procedure and requirements for the exercise of your ARCO rights, we inform the
following:
a) Through what means may the principal’s identity be ascertained, and in its case, it’s legal
representative as well as the authorities of the latter?
ATTACH A COPY OF THE OFFICIAL ID, AS WELL AS THE CONSTITUTIVE ACT (IN RELATION TO LEGAL
ENTITIES). WHEN LEGAL ENTITIES OR REPRESENTATIVES OF NATURAL PERSONS, THE
REPRESENTATION MUST BE ASCERTAINED BY A PUBLIC INSTRUMENT OR PROXY SIGNED BEFORE
TWO WITNESSES, THE DECLARATION IN PERSONAL APPEARANCE OF THE PRINCIPAL.
b) What information and/or documentation shall the application contain?
THE INFORMATION THAT FACILITATES THE IDENTIFICATION OF THE INFORMATION MATTER OF THE
REQUEST (FOR EXAMPLE: MEMBERSHIP NUMBER, DATE OF STAY, RESERVATION NUMBER), HOTEL
WHERE YOU WERE STAYING, MAJOR TRAVEL AGENCY WITH WHICH YOU TRAVELED.
c) What is the term in which we will respond to your request?
20 DAYS
d) What means shall we use to communicate our response to your request?
E-MAIL OR TRADITIONAL POSTAL SERVICE.
e) What means may be used to reproduce personal information, which in its case, may be requested?
IN THE SAME MANNER IN WHICH IT WAS SUPPLIED BY THE CUSTOMER
f) We have, at your availability, the following forms or systems to facilitate the exercise of your ARCO
rights:
IN CASE OF DOUBTS, PLEASE CONTACT US AT THE E-MAIL PRIVACIDAD@TRAFICTOURS.COM
g) Is there a cost for the exercise of my ARCO rights?
The exercise of the ARCO rights is gratuitous. However, you may be required to pay only for the justified
expenses of the shipping, or the cost of reproduction in copies or other formats. Also, if the same person
withdraws their request in a period of less than twelve months, the costs may not be in excess of three days of
the Minimum Wage Enforceable in the Distrito Federal (Federal District), unless that there are substantial
modifications to the privacy disclaimer that may motivate new inquiries.
h) For more information regarding the procedure, the following means of communication are made
available:
THE E-MAIL ADDRESS PRIVACIDAD@TRAFICTOURS.COM
The contact information of the person or department of personal information, that shall be in charge of
processing the requests related with ARCO rights, are the following:
a) Name of the person or department of personal information: DEPARTAMENTO DE DATOS PERSONALES
TRAFICTOURS.
b) Address: AvenidaAcanceh lote 3 manzana 2 local 203 Supermanzana 11, Municipio de Benito Juárez,
Cancún, Quintana Roo, México, CP 77504.
c) E-mail Address: PRIVACIDAD@TRAFICTOURS.COM
d) Telephone number: 998-193-0560
You may revoke your consent for the use of your personal
information.
You may revoke the consent, that in your case, you have granted to us for the handling of your personal
information. However, it is important that you consider that not in all cases, will we be able to attend your
request or immediately terminate its use, because it is possible that due to a legal obligation, we may be
required to continue handling your personal information. Also, you must consider that for certain purposes, the
revocation of your consent shall imply that we may no longer be able to provide the services that were
requested from us, or the termination of your relationship with us.
To revoke your consent, you may present a request through the following means:
E-MAIL PRIVACIDAD@TRAFICTOURS.COM
In relation to the procedure and requirements for the revocation of your consent, we inform the following:
a) Through what means may the principal’s identity be ascertained, and in its case, it’s legal
representative as well as the authorities of the latter?
ATTACH A COPY OF THE OFFICIAL ID, AS WELL AS THE CONSTITUTIVE ACT (IN RELATION TO LEGAL
ENTITIES). WHEN LEGAL ENTITIES OR REPRESENTATIVES OF NATURAL PERSONS, THE
REPRESENTATION MUST BE ASCERTAINED BY A PUBLIC INSTRUMENT OR PROXY SIGNED BEFORE
TWO WITNESSES, THE DECLARATION IN PERSONAL APPEARANCE OF THE PRINCIPAL.
b) What information and/or documentation shall the application contain?
A DESCRIPTION OF THE PERSONAL INFORMATION IN RESPECT TO WHICH THE REVOCATION OF
THE CONSENT REFERS TO, AND PREFERABLY, (WITHOUT IT BEING A REQUIREMENT) THE
REASONS FOR THE REQUEST.
c) What is the term in which we will respond to your request?
20 DAYS
d) What means shall we use to communicate our response to your request?
BY E-MAIL OR TRADITIONAL POSTAL SERVICE.
e) For more information regarding the procedure, we have the following means available:
EMAIL PRIVACIDAD@TRAFICTOURS.COM
How can you limit the use or disclosure of your personal
information?
With the purpose of limiting the use or disclosure of your personal information, we offer the following means:
THE CLIENT MAY LIMIT THE USE OR DISCLOSURE OF THEIR PERSONAL INFORMATION BY SENDING
AN E-MAIL WHERE THE CONCRETE QUESTION IS SENT TO THE E-MAIL ADDRESS
PRIVACIDAD@TRAFICTOURS.COM
Additionally, we inform you that we have the following lists of exclusion, wherein you can register so that your
personal information are not used for certain purposes.
Name of Listing: MARKETING
Purposes that apply to the listing: MARKETING OR ADVERTISEMENT
Means to obtain further information: MARKETING OR ADVERTISEMENT PROMOS@MARIVALGROUP.COM
The use of tracking technologies in our Internet website
We inform you that in our website we use cookies, web beacons and other technologies, through which it is
possible to monitor your behavior as an Internet user, as well as to provide you with a better service and
experience while navigating in our website. The personal information that we collect through these
technologies, we use for the following purposes:
TO MONITOR AND PREVENT THE UNAUTHORIZED USE OF DIGITAL PLATFORMS; TO IMPROVE OUR
DIGITAL TOOLS AND UPDATE THEN IN CONFORMITY WITH THE EVOLUTION OF TECHNOLOGY; AND
TO OFFER PERSONALIZED CONTENT.
The personal information that we obtain from these tracking technologies are the following:
IDENTIFICATIONS, USER NAMES AND PASSWORDS OF A SESSION
LANGUAGE PREFERRED BY USER,
REGION WHERE THE USER IS IN
TYPE OF NAVIGATION OF THE USER
TYPE OF OPERATING SYSTEM OF THE USER
WEBSITES VISITED BY A USER
SEARCHES CARRIED OUT BY A USER
ADVERTISEMENTS CLICKED ON BY USER
Taking the following steps may disable these technologies: YOU MAY CHANGE THE SECURITY SETTINGS
OF YOUR BROWSER TO ACCEPT OR BLOCK COOKIES. FOR MORE INFORMATION, IT IS SUGGESTED
THAT YOU SEARCH GOOGLE WITH A QUERY CONTAINING THE FOLLOWING PHRASE “HOW TO
MANAGE COOKIES IN [NAME OF BROWSER USED]?”
How will I know of changes in this privacy disclaimer?
This privacy disclaimer may be modified, changed or updated derived from new legal requirements; because of
our own needs or because of the change in products or services that we offer; our privacy practices, our
changes in business model, or because of other causes.
We commit ourselves to keep you informed in regards to the changes that this privacy disclaimer may have,
through: THE SENDING OF E-MAIL AND IN THE INTERNET WEBSITE.
The process by which notices of changes or updates to this privacy disclosure is the following:
THE CHANGES OR UPDATES TO THE PRIVACY DISCLAIMER SHALL BE MADE KNOWN BY THE MEANS
THAT ARE DESCRIBED IN THIS POLICY AND SHALL BE EFFECTIVE 1 WEEK AFTERWARDS. IN CASE
OF DOUBTS OR COMMENTS, THE CLIENTS MUST DIRECT THEMSELVES TO
PRIVACIDAD@TRAFICTOURS.COM
Latest update: 08/12/2015